Goose Island will soon be sweeter through Mars Wrigley’s expansion.
In this article, I will tell you the reasons why Mars Wrigley is expanding in Goose Island.
In particular, these are:
to create new job opportunities in Chicago
to enhance the company’s culture of innovation
Mars is a multinational corporation that conducts business in four different industries: food (Rancho Dominguez, California); petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; and Querétaro, Mexico); confectionery (Mars Wrigley Confectionery, headquartered in Chicago, Illinois); and life sciences (MARS Edge, Germantown, Maryland).
Mars Wrigley has a significant presence in the Chicagoland area, including an ice cream plant in Burr Ridge and candy factories in Chicago and Yorkville.
This will be built next to the company's Global Innovation Center on Goose Island in Chicago.
And the expansion will make Chicago the largest innovation center in the world.
Why is Mars Wrigley expanding to Goose Island?
“Mars has made Chicago home to innovation for nearly 100 years, producing some of the world’s most beloved and iconic snacks and treats,” Chris Rowe, Mars Wrigley’s global vice president of research and development, said.
“Creating new jobs and a world-class, multimillion-dollar research and development hub demonstrates our ongoing commitment to the Chicagoland area and accelerates our future for innovation. This facility brings exciting new capabilities and enhances the vibrant innovation culture Mars has on Goose Island.”
Mars Wrigley is known for its one-of-a-kind production of iconic snacks and candies that still gets all ages to grab a bite.
By enhancing the company’s culture of innovation, better products can be produced that will hook its loyal customers.
In 2020 alone, according to Crain’s Chicago Business, R&D at Goose Island led to six patents for items ranging from packaging to gum.
The company is perpetually launching new versions of candies and snacks, including new takes on classics like M&Ms and Snickers as well as new formats for non-chocolate Skittles and Starburst.
Mars Wrigley will uplift Goose Island and Chicago's overall economy.
The 40-million-dollar expansion of the company’s research hub will allow further innovations to benefit the company and its consumers by leading to better quality, and more variety of products.
This also enables more investors to take interest in Mars and Chicago.
Even as the Chicago business community suffers from many companies leaving, it has one of America's fastest-growing food innovation ecosystems with record investments and innovation.
And Mars’ choice to expand its reach in Chicago will help drive Chicago's resonance for food innovation throughout the world.